Everyone Has Been So Nice To Me
People have been really nice to me. So much more than I deserve. My suppliers, my customers, and my wife. I am really grateful for this.
Starting your own business is an unforgiving endeavor. You make a mistake and there is no one else to blame but yourself. You fail and no one feels sorry for you. I have been really lucky and on top of that my customers have been really kind and supportive. One of the milestones in my journey was launching a Kickstarter campaign. That was a difficult, but enriching experience. It was difficult because I made delivery promises that were unrealistic and I forced myself to deliver them on time, during the holiday season! It nearly killed me. There were weeks I only slept 20 hours. The enriching part was the great feedback and support and grace I got from my customers. I learned a lot from delivering their rewards.
I would not just describe my wife as supportive of my business because she is so much more than that. She's been cheering me on since day one and she's my most valued advisor. No matter how good my cookies have become, I would not be where I am today if not for her. She is one who made so much of this possible. In this Cinderella story, she is my fairy godmother and prince charming rolled into one.
The New Shop
Everyone keeps asking me how I feel about finally opening a new shop. I give an honest answer: it's both exciting and scary, but mostly scary. Like I said earlier, this is an unforgiving endeavor. I go online and read yelp reviews of really successful food businesses and the review I dread getting one day is, "I don't get all the hype." A lot of people who have a recognized accomplishment have a similar fear, a fear of being a fraud. That someone who hears the hype about us will look at what we do and point out that we're not that great and what we produce is not that special. The exciting part is I will get to meet my customers and see my customers enjoy cookies. I usually pull up to their house or business drop off the order and poof, disappear to my next delivery.
I am most anxious of the time I will need to spend away from my daughter when I open this new shop. She is fifteen months old and for the last year she has been my carpool buddy on my deliveries. I am afraid of everything I miss out on in the life of this amazing girl. I am afraid of how much my being at work all day will weaken the bond we have formed. This is going to be hard.
Thank you to all you cookie addicts for your continued support.